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One Percent Shift in Marketing

The 1% Shift in Your Social Media Marketing

In James Clear’s article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the “Aggregation of Marginal Gains”.   It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis… …improving by just 1 percent isn’t notable (and […]

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LinkedIn for Referral Networking

Expand Your Referral Network Using LinkedIn

If you are like many professionals, you have a lot of connections on LinkedIn. Many of them you know, many of them you may have met in passing and they wanted to connect with you. The benefits of being on LinkedIn are growing, and one of those benefits is the possibility of growing your referral […]

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Constant Contact Solution Provider

Constant Contact Adds Unlimited Autoresponders

One of the features I didn’t like in Constant Contact, besides a temperamental WYSIWYG, was that you were limited to only one autoresponder series. That limits the ability to automate your email lead nurturing, as well as decreases the effectiveness of segmenting your list. Both of which are important to a strategic online marketing campaign. […]

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