Social Media ROI

How to Calculate Social Media ROI for Small Businesses

“Does social media really work? What’s the ROI?” Those are the most frequently asked questions I get. Smart business owners understand that social media isn’t actually free. Even when they are not active on it, they understand that to use social media effectively, it takes time and know-how… and they are often busy enough. Investing […]

One Percent Shift in Marketing

The 1% Shift in Your Social Media Marketing

In James Clear’s article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the “Aggregation of Marginal Gains”.   It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis… …improving by just 1 percent isn’t notable (and […]

Rhys Ludlow, Video Producer

Use Video as a Master Format in Your Content Marketing

A version of this post was previously published on Ludlow Media’s blog, Video as a Master Format. Effective content marketing depends on providing a consistent flow of content to your customers. The problem most business-owners face is how to create that content at a pace that suits their content marketing strategy — without compromising quality. At […]

LinkedIn for Referral Networking

Expand Your Referral Network Using LinkedIn

If you are like many professionals, you have a lot of connections on LinkedIn. Many of them you know, many of them you may have met in passing and they wanted to connect with you. The benefits of being on LinkedIn are growing, and one of those benefits is the possibility of growing your referral […]

Fine Floorz on Pinterest

4 Steps to Leveraging Pinterest for Your Business

This post was previously published on the Fortune Marketing Company blog.   At first glance, Pinterest can befuddle. To the new user it appears to be nothing but a screen of random photos. The experienced, however, see it as an elegantly designed photo-sharing site optimized for planning and inspiration. Pinterest is a powerful social media […]