We all know social media is hot. Businesses large and small are using it to connect directly to their customers as well as attract potential customers. Social media can generate exposure for your business like no other methods tried before.

By managing your social media marketing efforts across all channels you can establish yourself as an authority, an expert and a trustworthy business. But with this new and exciting social media marketing, there are dangers.

While you can attract more clients than ever before, even if you work from your small home office, or the kitchen table, you can also waste more time than ever before. However, if you give social media some thought and planning you can explode your profits by using social media to your advantage.

While social media as we know it today has only been around about a decade, it is no longer something you can play at; the consumer is street smart and can smell an amateur a mile away.

To be successful with social media marketing you must have a social media marketing plan and if you can afford it, a team behind your implementation efforts. If you can’t have a team, you can look like you do by having a good social media management plan and systems in place.

What has and hasn’t worked for you in updating your social media easily and consistently?