One Percent Shift in Marketing

The 1% Shift in Your Social Media Marketing

Posted on Posted in Social Media Strategy
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In James Clear’s article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the “Aggregation of Marginal Gains”.   It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis… …improving by just 1 percent isn’t notable (and […]

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Social Media Clickthroughs

Use Psychology to Get More Clicks in Your Social Media

Posted on Posted in Social Media Strategy
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One of my goals with social media is to drive traffic to my client’s web site. In order to do this, the social media post must be enticing enough to compel a prospect to leave the social media site they’re on now and click through to read the rest of the post. I found this […]

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4 Easy Habits for Social Media Success by Ali Brown

Posted on Posted in Content Strategy, Social Media Strategy
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With so many voices on social media, from angsty teenagers to big brand marketers, it’s easy to get drowned out in all the noise. So how do you add your own unique thumbprint that attracts the right people to your profile? It all starts with being truly thoughtful about the content you post, and how […]

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10 Case Studies: Content Marketing on Facebook & Twitter

Posted on Posted in Content Strategy, Facebook, Social Media Strategy, Twitter
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One of the great things about social media is that it can be an effective way to drive traffic back to the content on your site. After all, we want people on our site, signing up for our mailing lists and buying our products. Of course, there’s a lot of competition on Facebook and Twitter […]

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30 Ways to Create Online Publicity for Your Wellness Center

Posted on Posted in Social Media Strategy
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A common misconception with wellness center directors is that have to spend lots of money on advertising to grow their businesses. If you’re willing to either put time into promoting your business, or hire someone to do it for you, you can generate online publicity that can be more effective than paid advertising. Here are […]

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Your Social Media Editorial Calendar and Status Updates

Posted on Posted in Social Media Strategy
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Yay! You blogged! Now here’s how to figure out what to post on social media sites like Facebook & Twitter, based on your blog topics.  

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New Social Media Consulting & Training

Posted on Posted in Nott Ltd News, Social Media Training
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Due to popular demand, I created new social media consulting & training packages to benefit tech-savvy entrepreneurs (and their assistants). Each package has been designed to start your business with a strategic social media marketing plan, access technical how-to’s (both written & video) and a private Facebook group to have all of social media questions […]

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13 Top Facebook Marketing Tips From the Pros

Posted on 5 CommentsPosted in Facebook
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By Cindy King Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. We spoke with top marketing book authors and Facebook brand managers. Take your Facebook marketing to a new level with these hot […]

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Don’t Outsource Your Relationships

Posted on Posted in Online Networking, Outsourcing Social Media, Social Media Maintenance
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Even if you hate technology, and you outsource your social media maintenance, set aside time each week to interact with your friends, followers and connections yourself. It’s so important that you respond to questions, and do not appear like a robot. While automation is good for some aspects of your social media management, some types […]

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How Much Time Does Social Media Take?

Posted on 7 CommentsPosted in Online Networking
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Social media is a powerful marketing tool… and it only works if it’s done consistently and strategically. How much time you should spend depends on whether you’re being productive or not. Once your social media profiles are set up & integrated and your content is already planned, it might take you 20 minutes to one […]

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