Should You Hire a Social Media Consultant or an Assistant for Your Small Business?

Posted on Posted in Outsourcing Social Media
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What do you do when you are so busy that you have no time to maintain an effective social media campaign for your business? First: Take a look at the health of your business today. Can your business handle more clients? How is your sales pipeline? Do you have a backlog of people to follow […]

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Constant Contact Solution Provider

Constant Contact Adds Unlimited Autoresponders

Posted on 2 CommentsPosted in Content Strategy
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One of the features I didn’t like in Constant Contact, besides a temperamental WYSIWYG, was that you were limited to only one autoresponder series. That limits the ability to automate your email lead nurturing, as well as decreases the effectiveness of segmenting your list. Both of which are important to a strategic online marketing campaign. […]

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Compel, Don't Repel on Social Media

[Infographic] Compel, Don’t Repel Potential Clients on Social Media

Posted on 2 CommentsPosted in Facebook
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Social media can be a little scary for small businesses to implement. It’s the only type of advertising that talks back to you! What’s great about social media is that it can be leveraged to showcase what makes your business unique — you and your staff. Take advantage of social media’s ease of entry and […]

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Social Media Routine Infographic

[Infographic] Daily & Weekly Social Media Routines

Posted on Posted in Social Media Maintenance
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Below is a sample daily and weekly routine to manage your social media. When designing your own social media schedule, first determine how much time you can budget in your day and week on a consistent basis. If you’re not sure, start small. You can actually manage social media in 10 minutes a day… if […]

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Don’t Automate Your Social Media [Nott Social Podcast #1]

Posted on 1 CommentPosted in Social Media Maintenance
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Afraid of the “social media time-suck”? Not to worry — you’ll find tons of free tips on online marketing strategy to cut through the clutter. Plus, there are free and low-cost tools to simplify the process. Some social media experts will advise to automate your social media marketing. I even said so myself a few […]

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What Small Businesses Can Learn From Social Media Disasters

Posted on Posted in Social Media Strategy
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With the fast-paced world of social media, I do believe that there is such as a thing as bad publicity. Below are five social media disasters from 2012. Learn from their mistakes for your own social media campaigns.   Twitter Trouble Here’s proof that we need to think before we tweet: McDonald’s Hashtag Train Wreck: […]

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Triberr: What Is It and Why Use It?

Posted on Posted in Blogging, Outsourcing Social Media, Social Media Maintenance
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Triberr is a “Reach Multiplier” that creates communities of like-minded individuals who support each other by sharing eachother’s blogposts with their audiences.  This allows your content to potentially reach a larger audience than you might be able to do on your own.  Each Tribe is headed by a Chief who is able to moderate who […]

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Hootsuite’s Teams Allow for Dynamic Management

Posted on 1 CommentPosted in Outsourcing Social Media, Social Media Maintenance
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Hootsuite has a really cool feature that puts it ahead of some other social media management software out there: Teams! This allows the head administrator of your account to assign tasks to the members of the teams you have created.   If you’re a big company you can create teams that only deal with sales […]

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