42 Stats on Online Marketing for Local Businesses [Infographic]

Posted on Posted in Social Media Strategy
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By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area are looking for your local business or its products/services. Your potential customers are using their smartphones or their computers/tablets to research, find, and purchase local […]

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One Percent Shift in Marketing

The 1% Shift in Your Social Media Marketing

Posted on Posted in Social Media Strategy
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In James Clear’s article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the “Aggregation of Marginal Gains”.   It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis… …improving by just 1 percent isn’t notable (and […]

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Social Media Clickthroughs

Use Psychology to Get More Clicks in Your Social Media

Posted on Posted in Social Media Strategy
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One of my goals with social media is to drive traffic to my client’s web site. In order to do this, the social media post must be enticing enough to compel a prospect to leave the social media site they’re on now and click through to read the rest of the post. I found this […]

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Happy Birthday Twitter

Twitter Celebrates Its 8th Birthday with #FirstTweet

Posted on Posted in Content Strategy, Twitter
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Twitter is celebrating its 8th birthday with a new site where you can discover the very first thing you tweeted. You can also search other accounts to find their first tweets. My #FirstTweet is probably what everyone thinks the first time! Twitter’s campaign is a great example of involving your online audience in your company’s […]

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Social Media Leadership Forum

Gail Nott, Keynote Speaker for Social Media Leadership Forum 2014

Posted on 1 CommentPosted in Nott Ltd News, Social Media Strategy
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Ready to grow your business in 2014? Serious about incorporating social media as part of your marketing plan? Want to hear from successful entrepreneurs and business owners about strategies that have worked best to expand their influence and increase revenue? Join us! Tuesday, January 28th 5:30-9:30pm Laptop Lounge, Walnut Creek, CA You’ve got goals and you’re […]

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EdgeRank Algorithm

[Infographic] What is Facebook EdgeRank?

Posted on Posted in Facebook
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EdgeRank is the algorithm Facebook uses to calculate which posts appear on a user’s News Feed. EdgeRank is made up of three factors: Affinity Weight and Time Decay Affinity Affinity measures the relationship between a user and the person (or Page) who made the post. The more the user interacts with the person or Page, […]

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Social Media Strategy

Save Time on Posting to Social Media by Knowing Your Clients’ Needs

Posted on Posted in Content Strategy, Social Media Strategy
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  Social media doesn’t have to be a time suck.  With a little bit of planning and knowing what your clients want to learn ahead of time, you can schedule your social media posts in less than an hour a week.   First, keep these questions in mind:   What are their concerns before they […]

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Carolyn Higgins

Fine-Tune Your Business Focus to Dominate Your Competition by Carolyn Higgins

Posted on 1 CommentPosted in Marketing Plan
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by Carolyn Higgins Fortune Marketing Company “What do you do for a living?” You get asked that all the time. How do you answer it? “I’m an electrician”, “an attorney”, “a dog groomer”? Are you and your business defined by your title or role – or are you known as the company that solves a […]

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Facebook Limits Number of People You Can Invite to an Event

Posted on Posted in Facebook
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It’s time to promote that teleclass! Quick — what was that Chrome extension that invites all your Facebook friends? A few clicks, and you’ve just invited a thousand plus people. If you haven’t done it, you know someone who has. And when done tastefully and selectively, invite all of your Facebook friends was a great […]

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10 Case Studies: Content Marketing on Facebook & Twitter

Posted on Posted in Content Strategy, Facebook, Social Media Strategy, Twitter
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One of the great things about social media is that it can be an effective way to drive traffic back to the content on your site. After all, we want people on our site, signing up for our mailing lists and buying our products. Of course, there’s a lot of competition on Facebook and Twitter […]

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