42 Stats on Online Marketing for Local Businesses [Infographic]

Posted on Posted in Social Media Strategy
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By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area are looking for your local business or its products/services. Your potential customers are using their smartphones or their computers/tablets to research, find, and purchase local […]

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Compel, Don't Repel on Social Media

[Infographic] Compel, Don’t Repel Potential Clients on Social Media

Posted on 2 CommentsPosted in Facebook
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Social media can be a little scary for small businesses to implement. It’s the only type of advertising that talks back to you! What’s great about social media is that it can be leveraged to showcase what makes your business unique — you and your staff. Take advantage of social media’s ease of entry and […]

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How Restaurants Use Social Media

[Infographic] 10 Ways Restaurants are Using Social Media

Posted on Posted in Marketing Plan, Social Media Strategy
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“Should we be on social media?” is no longer a relevant question. The question small businesses should be asking is, “How can we best leverage social media to get the most results?” The same is true for restaurants. Here are 10 ways you can leverage social media for business and which sites are best for […]

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[Infographic] The Social Media Images Cheat Sheet

Posted on Posted in Facebook, Pinterest
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Updated 6/12/14 Here’s a great reference sheet for sizing all of your images on the major social media sites. Need to design a new Facebook cover photo? Want a custom Twitter background? Pass along this reference to your graphic designer and bookmark it for future reference.   Social Media Dimensions Quick Reference Facebook Dimensions Facebook […]

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EdgeRank Algorithm

[Infographic] What is Facebook EdgeRank?

Posted on Posted in Facebook
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EdgeRank is the algorithm Facebook uses to calculate which posts appear on a user’s News Feed. EdgeRank is made up of three factors: Affinity Weight and Time Decay Affinity Affinity measures the relationship between a user and the person (or Page) who made the post. The more the user interacts with the person or Page, […]

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Social Media Routine Infographic

[Infographic] Daily & Weekly Social Media Routines

Posted on Posted in Social Media Maintenance
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Below is a sample daily and weekly routine to manage your social media. When designing your own social media schedule, first determine how much time you can budget in your day and week on a consistent basis. If you’re not sure, start small. You can actually manage social media in 10 minutes a day… if […]

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Creating Content

What Can I Blog About? [Infographic]

Posted on Posted in Content Strategy
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I hear this all time: “I have no idea what to blog about!”. Copyblogger is one of my favorite social media blogs and they feature great content on how to write great content. Below is their first infographic for those times when you are feeling stuck. Stop what you’re doing and go for a walk, […]

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12 Tips on Staying Inspired [INFOGRAPHIC]

Posted on Posted in Goals
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It’s easy to get distracted and discouraged while working online all day. I love that even though these tips are on how to stay inspired, they also help you stay focused. Which one is your favorite tip? What would you add to this list?   One thing I would add is to Remember Your Vision. […]

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Don’t Automate Your Social Media [Nott Social Podcast #1]

Posted on 1 CommentPosted in Social Media Maintenance
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Afraid of the “social media time-suck”? Not to worry — you’ll find tons of free tips on online marketing strategy to cut through the clutter. Plus, there are free and low-cost tools to simplify the process. Some social media experts will advise to automate your social media marketing. I even said so myself a few […]

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[Infographic] Best Days To Post By Industry on Facebook

Posted on Posted in Facebook
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If you’ve been following my posts, you already know I’m a huge proponent of utilizing your analytics, as well as industry-related research to find the optimal times to post on Facebook. Linchpin designed this great infographic that illustrates the best times to post on Facebook, based on industry. If you’re in the health industry, schedule […]

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