Best Time to Post on Facebook

18 Ways to Reach Your Ideal Clients on Facebook

Posted on Posted in Facebook
Share Button

Effective Organic Reach on Facebook, or reaching your ideal clients without paying for advertising, may seem difficult to attain. It may seem like Facebook will only share your posts in the news feed if you pay to promote them. This isn’t necessarily the case. By posting engaging content you can increase your Reach. Here are […]

Share Button
Happy Birthday Twitter

Twitter Celebrates Its 8th Birthday with #FirstTweet

Posted on Posted in Content Strategy, Twitter
Share Button

Twitter is celebrating its 8th birthday with a new site where you can discover the very first thing you tweeted. You can also search other accounts to find their first tweets. My #FirstTweet is probably what everyone thinks the first time! Twitter’s campaign is a great example of involving your online audience in your company’s […]

Share Button

[Infographic] The Social Media Images Cheat Sheet

Posted on Posted in Facebook, Pinterest
Share Button

Updated 6/12/14 Here’s a great reference sheet for sizing all of your images on the major social media sites. Need to design a new Facebook cover photo? Want a custom Twitter background? Pass along this reference to your graphic designer and bookmark it for future reference.   Social Media Dimensions Quick Reference Facebook Dimensions Facebook […]

Share Button

Increase Your Facebook Likes with Great Content

Posted on Posted in Facebook
Share Button

Here are a few different content strategies you can use to increase engagement and sharing on your Facebook Page. Upload a video. Videos that are funny, shocking or highly information get shared much more often than text. Tag yourself and any other people or businesses involved in the video so that more people see your […]

Share Button
EdgeRank Algorithm

[Infographic] What is Facebook EdgeRank?

Posted on Posted in Facebook
Share Button

EdgeRank is the algorithm Facebook uses to calculate which posts appear on a user’s News Feed. EdgeRank is made up of three factors: Affinity Weight and Time Decay Affinity Affinity measures the relationship between a user and the person (or Page) who made the post. The more the user interacts with the person or Page, […]

Share Button

Facebook Limits Number of People You Can Invite to an Event

Posted on Posted in Facebook
Share Button

It’s time to promote that teleclass! Quick — what was that Chrome extension that invites all your Facebook friends? A few clicks, and you’ve just invited a thousand plus people. If you haven’t done it, you know someone who has. And when done tastefully and selectively, invite all of your Facebook friends was a great […]

Share Button

10 Case Studies: Content Marketing on Facebook & Twitter

Posted on Posted in Content Strategy, Facebook, Social Media Strategy, Twitter
Share Button

One of the great things about social media is that it can be an effective way to drive traffic back to the content on your site. After all, we want people on our site, signing up for our mailing lists and buying our products. Of course, there’s a lot of competition on Facebook and Twitter […]

Share Button

What Small Businesses Can Learn From Social Media Disasters

Posted on Posted in Social Media Strategy
Share Button

With the fast-paced world of social media, I do believe that there is such as a thing as bad publicity. Below are five social media disasters from 2012. Learn from their mistakes for your own social media campaigns.   Twitter Trouble Here’s proof that we need to think before we tweet: McDonald’s Hashtag Train Wreck: […]

Share Button

[Infographic] Best Days To Post By Industry on Facebook

Posted on Posted in Facebook
Share Button

If you’ve been following my posts, you already know I’m a huge proponent of utilizing your analytics, as well as industry-related research to find the optimal times to post on Facebook. Linchpin designed this great infographic that illustrates the best times to post on Facebook, based on industry. If you’re in the health industry, schedule […]

Share Button

How to Create a Facebook Group for Your Online Community

Posted on Posted in Facebook
Share Button

After joining relevant Facebook Groups, consider starting your own. Creating a Facebook group is a great way to establish your own online community, increase name recognition, provide V.I.P. services, and most importantly, be a thought leader in your industry. Here’s how to create your own Facebook Group: 1. Go to your left-hand, vertical menu and, […]

Share Button