It's almost halfway through 2012 and this thought might have crossed your mind: "Social media has changed so much! I'm not sure if it's working for me!"
If you've ever felt like this, you can let go of the worry. We've all felt this way at some point. Social media can change so fast, the best you can do is to be consistent with what you are already doing.
My favorite tactic to keep up with the changes and to not feel overwhelmed is to have a Monthly Marketing Review. Set aside a few hours each month to review what's working in your marketing so far and what events or launches you have coming up. Here are a few tips to reboot your marketing and keep moving forward with your business.
Look at your notes from everything you reviewed. Look at your goals for the next three months. Circle the the marketing tactics you want to complete or update that will move you in the direction of your goals. Cross out the maybe's and someday's. It'll help decrease overwhelm and they might even become outdated in the future.
Now comes the details! Prioritize and organize the marketing projects and tasks. You can use a calendar, project management web site, or a mindmap. Decide if you're the only one who can do them, and if not, who can you delegate them to?
You Did It! Quick victory dance and then focus on your Next Action. Move through your updated marketing plan, step by step, and you are on your way to a social media marketing reboot!
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