Just like with any other social media outlet (Facebook, for instance), there are “busy hours” and “non-busy hours” for Twitter that will play a factor in the success of your tweet. With 340 million tweets generated everyday on Twitter, it is important to do what you can to make sure that your tweet is seen. Here are some things to keep in mind when you navigate the Twitterverse:
- Tweets with less than 100 characters get 17 percent higher engagement. When you think about this, it makes sense. If you can think of something short, to the point, but is still something that people will remember, there is a higher chance that people will retweet it. Also, with fewer characters, there is less editing that needs to be done, if any at all, to ensure that the full tweet is able to be retweeted.
- Posts sent between 8:00 a.m. and 7:00 p.m. get 30 percent higher engagement. Twitter is something that is quick and easy to check during work hours, which makes this fall firmly in the “busy hours” hours of the day.
- If your tweet includes a link, higher click rates can be achieved by posting between 1:00 p.m. and 3:00 p.m. ET (10:00 a.m. and 1:00 p.m. PT). This is especially important for the earlier days of the week. Conversely, links get lower click rates when posted after 8:00 p.m. or after 3:00 p.m. on Friday.
Twitter is such a brilliant resource for all types of businesses and networking. By keeping these tips in mind when tweeting, you are sure to see positive results. Now that you know the optimal times for posting on Twitter, check out When Should I Post on Facebook so you can get the most out of your social media!