Pinterest: What is it and why use it?

Posted on Posted in Pinterest, Social Media Strategy
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Pinterest is a site that allows you to literally “put a pin in it” to save good ideas much like you would if you clipped articles out of magazines. It allows users to “pin” images that link back to the image’s original website. These pins can then be organized into categorized “boards” that allow for easy browsing. Some common categories include things like wedding planning, recipes, home decor, fashion and DIY projects.

What is Pinterest?

The site also allows users to alert their Facebook and Twitter followers when they’ve pinned or re-pinned something new. The interaction does not end there, however. Users can comment on or “like” or share any pin, thereby creating conversation and connection. Pinterest has proven to be two to three times more engaging to users than Twitter.

Pinterest has exploded onto the social media scene faster, in fact, than any site ever has before. In 2010 alone, its traffic grew almost 150 percent. It has 12 million monthly active users and has a monthly growth rate of 241 percent. These statistics paint a picture of a highly dynamic site that has seen its users’ businesses, blogs and endeavors blossom. So, with this in mind, how do you use it for your benefit?

Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting.” Within this there is lots of room for you to take advantage of this platform and direct more traffic towards your site, business or blog. Pin an intriguing image and link it back to your site where a deeper look at the topic is provided. The picture acts as the draw and is the cherry on top of a whole sundae’s worth of intriguing information that viewers can enjoy when they click on it.

An example of the success to be had through Pinterest can be found in Kate and her blog Kate saw her blog shoot from seven viewers in her first eight months to over 10 million views! All of this in only a year’s time. Kate is a hairstylist and jewelry maker who provides helpful tutorials on her blog. Kate says, “My whole goal behind the blog was to share my ideas and information.” She recognized that Pinterest would be a good platform for sharing her video tutorials. By pinning a picture of the completed hairstyle and linking it back to the tutorial, she opened the floodgates and the Pinterest community is flooding to her blog. Kate says a major factor in her success was finding a balance between posting too often and not enough. She averages original posts from her blog twice a week, and if her followers pin things from it on their own, then all the better.

Kate found success on Pinterest, and so can you. Consider the intriguing images you can post that will direct more flow your way as you join a friendly, dynamic community.

If you're feeling a little overwhelmed, that's okay. We're here to help you! Contact us, and we'll get everything sorted out for you.

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