Social media is a powerful marketing tool... and it only works if it's done consistently and strategically. How much time you should spend depends on whether you're being productive or not.
Once your social media profiles are set up & integrated and your content is already planned, it might take you 20 minutes to one hour to write or film your blog, 5-15 minutes a day updating your social media sites, and another 10-30 minutes replying and networking with your friends, followers and contacts.
How much time you spend should be something you decide. The important thing is to set aside some time each day to devote to productive time on social media.
What is your social media routine?