How to Crush It!

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Talk about allowing your uniqueness to be an asset for your business!

Crush It!I love that a smart alec like Gary Vaynerchukan became an internet sensation with a daily video show on wine.  Millions of people watch Wine Library TV online , have seen him speak as a keynote speeches, and have read his best-selling business book, “Crush It!”

He shares the secrets of his success, which we all can learn from:

 

  1. Find your passion.
    Find the one thing you adore above all else and go for it with all your heart. If you're only motivated by making money, you’ll burn out & give up before you succeed. Or you’ll succeed and hate what you’re doing.
  2. Be willing to be in action NOW & CONSISTENTLY.
    Vaynerchuk credits his willingness to do commit to marketing consistently – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice.
  3. Be who you are.
    Not everyone is attracted to Vaynerchuk’s in-your-face style, but those who do -- they adore him. He recommends not even trying to please everyone, and instead doing what you do best and don't mind the rest!
  4. Build the audience and the money will find you.
    Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. Anyone can do the same.

 

“Crush It!” recommends:

  • Finding a niche you love
  • Working your rear off
    (Or better stated -- be mindful of your work habits!  You can get more done in less time if you focus on money-generating activities!  Don't just play on Facebook!)
  • Introducing folks to the real you and
  • Market consistently until your audience grows to the point where they just can’t get enough of you!

 

This book is a perfect read if you’re looking for inspiration to begin -– or continue -– your journey.

How has "showing the real you" expanded your business?

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