Talk about allowing your uniqueness to be an asset for your business!
I love that a smart alec like Gary Vaynerchukan became an internet sensation with a daily video show on wine. Millions of people watch Wine Library TV online , have seen him speak as a keynote speeches, and have read his best-selling business book, “Crush It!”
He shares the secrets of his success, which we all can learn from:
- Find your passion.
Find the one thing you adore above all else and go for it with all your heart. If you're only motivated by making money, you’ll burn out & give up before you succeed. Or you’ll succeed and hate what you’re doing.
- Be willing to be in action NOW & CONSISTENTLY.
Vaynerchuk credits his willingness to do commit to marketing consistently – including hosting his show five days a week, without fail, for over a year. Don’t just do something once – do it over and over and over again until people start to notice.
- Be who you are.
Not everyone is attracted to Vaynerchuk’s in-your-face style, but those who do -- they adore him. He recommends not even trying to please everyone, and instead doing what you do best and don't mind the rest!
- Build the audience and the money will find you.
Vaynerchuk swears that he didn’t try to monetize his rabid and ever-growing audience. Instead, the offers came to him. Anyone can do the same.
“Crush It!” recommends:
- Finding a niche you love
- Working your rear off
(Or better stated -- be mindful of your work habits! You can get more done in less time if you focus on money-generating activities! Don't just play on Facebook!)
- Introducing folks to the real you and
- Market consistently until your audience grows to the point where they just can’t get enough of you!
This book is a perfect read if you’re looking for inspiration to begin -– or continue -– your journey.
How has "showing the real you" expanded your business?