Use Video as a Master Format in Your Content Marketing

Posted on Posted in Content Strategy
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A version of this post was previously published on Ludlow Media's blog, Video as a Master Format.

Effective content marketing depends on providing a consistent flow of content to your customers. The problem most business-owners face is how to create that content at a pace that suits their content marketing strategy — without compromising quality.

At Ludlow Media, we are trying to change the way businesses approach their content marketing by using video as a master format. We build our production process around this approach to make video the most efficient tool for any content marketing strategy.

All of the content you need for a full, diverse content marketing strategy can be found in a video if you approach video as a master format. Videos are very content-rich. They combine images, sound, and writing in the form of a script.

Take advantage of the density of video by breaking it down to its component parts and generating content from those parts:

  • The audio can be put out as a podcast,
  • the script can be turned into a blog with minimal tweaking, and
  • the images we use can be turned into infographics.

That’s just the tip of the iceberg. A video producer specializing in content marketing, such as Ludlow Media, can yield up to 4 videos and 32 pieces of content in just one visit to their studio.

Repurpose & Distribute Video Content

Get the maximum amount of content, utilizing a minimal amount of you and your key people’s time.


About Rhys Ludlow

Rhys Ludlow, Video ProducerRhys is the Founder and CEO of Ludlow Media. He has spent the past 25 years in marketing communication and corporate training as an entrepreneur, consultant, director and content producer. He has helped hundreds of private and public organizations communicate their marketing & training messages clearly and effectively using video, web and print communication.

He has received numerous awards including Platinum and Gold Ava Awards from the Association of Marketing and Communication Professionals (AMCP), the prestigious Telly Award and an ITVA Golden Vision Award. He is a certified Inbound Marketing Professional.

Follow Rhys on Google+ or on Twitter.

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