42 Stats on Online Marketing for Local Businesses [Infographic]

Posted on Posted in Social Media Strategy
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By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area are looking for your local business or its products/services. Your potential customers are using their smartphones or their computers/tablets to research, find, and purchase local […]

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Social Media ROI

How to Calculate Social Media ROI for Small Businesses

Posted on Posted in Social Media Strategy
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“Does social media really work? What’s the ROI?” Those are the most frequently asked questions I get. Smart business owners understand that social media isn’t actually free. Even when they are not active on it, they understand that to use social media effectively, it takes time and know-how… and they are often busy enough. Investing […]

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One Percent Shift in Marketing

The 1% Shift in Your Social Media Marketing

Posted on Posted in Social Media Strategy
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In James Clear’s article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the “Aggregation of Marginal Gains”.   It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis… …improving by just 1 percent isn’t notable (and […]

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Social Media Clickthroughs

Use Psychology to Get More Clicks in Your Social Media

Posted on Posted in Social Media Strategy
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One of my goals with social media is to drive traffic to my client’s web site. In order to do this, the social media post must be enticing enough to compel a prospect to leave the social media site they’re on now and click through to read the rest of the post. I found this […]

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Fine Floorz on Pinterest

4 Steps to Leveraging Pinterest for Your Business

Posted on Posted in Pinterest, Social Media Strategy
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This post was previously published on the Fortune Marketing Company blog.   At first glance, Pinterest can befuddle. To the new user it appears to be nothing but a screen of random photos. The experienced, however, see it as an elegantly designed photo-sharing site optimized for planning and inspiration. Pinterest is a powerful social media […]

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How Restaurants Use Social Media

[Infographic] 10 Ways Restaurants are Using Social Media

Posted on Posted in Marketing Plan, Social Media Strategy
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“Should we be on social media?” is no longer a relevant question. The question small businesses should be asking is, “How can we best leverage social media to get the most results?” The same is true for restaurants. Here are 10 ways you can leverage social media for business and which sites are best for […]

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Social Media Leadership Forum

Gail Nott, Keynote Speaker for Social Media Leadership Forum 2014

Posted on 1 CommentPosted in Nott Ltd News, Social Media Strategy
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Ready to grow your business in 2014? Serious about incorporating social media as part of your marketing plan? Want to hear from successful entrepreneurs and business owners about strategies that have worked best to expand their influence and increase revenue? Join us! Tuesday, January 28th 5:30-9:30pm Laptop Lounge, Walnut Creek, CA You’ve got goals and you’re […]

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Social Media Strategy

Save Time on Posting to Social Media by Knowing Your Clients’ Needs

Posted on Posted in Content Strategy, Social Media Strategy
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  Social media doesn’t have to be a time suck.  With a little bit of planning and knowing what your clients want to learn ahead of time, you can schedule your social media posts in less than an hour a week.   First, keep these questions in mind:   What are their concerns before they […]

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4 Easy Habits for Social Media Success by Ali Brown

Posted on Posted in Content Strategy, Social Media Strategy
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With so many voices on social media, from angsty teenagers to big brand marketers, it’s easy to get drowned out in all the noise. So how do you add your own unique thumbprint that attracts the right people to your profile? It all starts with being truly thoughtful about the content you post, and how […]

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10 Case Studies: Content Marketing on Facebook & Twitter

Posted on Posted in Content Strategy, Facebook, Social Media Strategy, Twitter
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One of the great things about social media is that it can be an effective way to drive traffic back to the content on your site. After all, we want people on our site, signing up for our mailing lists and buying our products. Of course, there’s a lot of competition on Facebook and Twitter […]

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