Compel, Don't Repel on Social Media

[Infographic] Compel, Don’t Repel Potential Clients on Social Media

Posted on 2 CommentsPosted in Facebook
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Social media can be a little scary for small businesses to implement. It’s the only type of advertising that talks back to you! What’s great about social media is that it can be leveraged to showcase what makes your business unique — you and your staff. Take advantage of social media’s ease of entry and […]

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[Infographic] The Social Media Images Cheat Sheet

Posted on Posted in Facebook, Pinterest
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Updated 6/12/14 Here’s a great reference sheet for sizing all of your images on the major social media sites. Need to design a new Facebook cover photo? Want a custom Twitter background? Pass along this reference to your graphic designer and bookmark it for future reference.   Social Media Dimensions Quick Reference Facebook Dimensions Facebook […]

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Increase Your Facebook Likes with Great Content

Posted on Posted in Facebook
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Here are a few different content strategies you can use to increase engagement and sharing on your Facebook Page. Upload a video. Videos that are funny, shocking or highly information get shared much more often than text. Tag yourself and any other people or businesses involved in the video so that more people see your […]

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EdgeRank Algorithm

[Infographic] What is Facebook EdgeRank?

Posted on Posted in Facebook
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EdgeRank is the algorithm Facebook uses to calculate which posts appear on a user’s News Feed. EdgeRank is made up of three factors: Affinity Weight and Time Decay Affinity Affinity measures the relationship between a user and the person (or Page) who made the post. The more the user interacts with the person or Page, […]

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Facebook Limits Number of People You Can Invite to an Event

Posted on Posted in Facebook
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It’s time to promote that teleclass! Quick — what was that Chrome extension that invites all your Facebook friends? A few clicks, and you’ve just invited a thousand plus people. If you haven’t done it, you know someone who has. And when done tastefully and selectively, invite all of your Facebook friends was a great […]

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10 Case Studies: Content Marketing on Facebook & Twitter

Posted on Posted in Content Strategy, Facebook, Social Media Strategy, Twitter
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One of the great things about social media is that it can be an effective way to drive traffic back to the content on your site. After all, we want people on our site, signing up for our mailing lists and buying our products. Of course, there’s a lot of competition on Facebook and Twitter […]

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[Infographic] Best Days To Post By Industry on Facebook

Posted on Posted in Facebook
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If you’ve been following my posts, you already know I’m a huge proponent of utilizing your analytics, as well as industry-related research to find the optimal times to post on Facebook. Linchpin designed this great infographic that illustrates the best times to post on Facebook, based on industry. If you’re in the health industry, schedule […]

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How to Create a Facebook Group for Your Online Community

Posted on Posted in Facebook
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After joining relevant Facebook Groups, consider starting your own. Creating a Facebook group is a great way to establish your own online community, increase name recognition, provide V.I.P. services, and most importantly, be a thought leader in your industry. Here’s how to create your own Facebook Group: 1. Go to your left-hand, vertical menu and, […]

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Join Facebook Groups to Network Online

Posted on 2 CommentsPosted in Facebook
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Facebook Groups can be a great way to network with your colleagues, potential referral sources and even a way to attract potential clients. Here are five tips to get the most out of them. 1. Search for Facebook Groups by Keywords Enter your keyword into the general search bar at the top of Facebook. For […]

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When Should I Post on Facebook?

Posted on 1 CommentPosted in Blogging, Facebook, Social Media Maintenance
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A question that’s trending right now is how frequently should small businesses post on Facebook. Something that might be helpful for you to do when considering this question is to put yourself in the shoes of someone who has never heard of your business before.  If you were to land on a business’ Facebook page […]

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