Ideas for Reusing Your Blog Posts

7 Ways to Get the Most of Your Marketing Content and Establish Yourself as an Industry Expert

Posted on Posted in Content Strategy
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Creating content is often the most difficult part of online marketing. We know our business and we know what we want to say… yet taking the time to put it down on “paper” without getting stuck on editing and self-criticism can be challenging. Once you have gone through all the hard work of writing a […]

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Rhys Ludlow, Video Producer

Use Video as a Master Format in Your Content Marketing

Posted on Posted in Content Strategy
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A version of this post was previously published on Ludlow Media’s blog, Video as a Master Format. Effective content marketing depends on providing a consistent flow of content to your customers. The problem most business-owners face is how to create that content at a pace that suits their content marketing strategy — without compromising quality. At […]

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Happy Birthday Twitter

Twitter Celebrates Its 8th Birthday with #FirstTweet

Posted on Posted in Content Strategy, Twitter
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Twitter is celebrating its 8th birthday with a new site where you can discover the very first thing you tweeted. You can also search other accounts to find their first tweets. My #FirstTweet is probably what everyone thinks the first time! Twitter’s campaign is a great example of involving your online audience in your company’s […]

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Constant Contact Solution Provider

Constant Contact Adds Unlimited Autoresponders

Posted on 2 CommentsPosted in Content Strategy
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One of the features I didn’t like in Constant Contact, besides a temperamental WYSIWYG, was that you were limited to only one autoresponder series. That limits the ability to automate your email lead nurturing, as well as decreases the effectiveness of segmenting your list. Both of which are important to a strategic online marketing campaign. […]

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Social Media Strategy

Save Time on Posting to Social Media by Knowing Your Clients’ Needs

Posted on Posted in Content Strategy, Social Media Strategy
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  Social media doesn’t have to be a time suck.  With a little bit of planning and knowing what your clients want to learn ahead of time, you can schedule your social media posts in less than an hour a week.   First, keep these questions in mind:   What are their concerns before they […]

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Creating Content

What Can I Blog About? [Infographic]

Posted on Posted in Content Strategy
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I hear this all time: “I have no idea what to blog about!”. Copyblogger is one of my favorite social media blogs and they feature great content on how to write great content. Below is their first infographic for those times when you are feeling stuck. Stop what you’re doing and go for a walk, […]

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4 Easy Habits for Social Media Success by Ali Brown

Posted on Posted in Content Strategy, Social Media Strategy
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With so many voices on social media, from angsty teenagers to big brand marketers, it’s easy to get drowned out in all the noise. So how do you add your own unique thumbprint that attracts the right people to your profile? It all starts with being truly thoughtful about the content you post, and how […]

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10 Case Studies: Content Marketing on Facebook & Twitter

Posted on Posted in Content Strategy, Facebook, Social Media Strategy, Twitter
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One of the great things about social media is that it can be an effective way to drive traffic back to the content on your site. After all, we want people on our site, signing up for our mailing lists and buying our products. Of course, there’s a lot of competition on Facebook and Twitter […]

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