You’ve set up your blog site, done your work for the day, and now you’re staring at the empty text box in front of you. Oh wait -– that’s what I’m doing right now. But I know I’m not the only one! So when it’s time to blog, what can you write about?
Here are my tips on how to make blogging on a consistent basis as easy as possible.
1. Brainstorm & Mind Map
Get a blank piece of paper & start mind mapping everything you do for your clients. Who did you help this week? What issue did you solve for them? What’s the most common question you get? What’s the latest news in your industry?
Set a timer for 10 minutes and list everything that comes to your head. No idea is a bad idea. Write it all down. After 10 minutes, spend the next 5 minutes draw connections to the topics. You’ll see a natural order or theme arise from your brainstorming. You may even have enough topics for the whole month or even year!
2. Write As If You’re Talking To a Client
Pick one topic to write about this week and start typing (or writing) away. If you’re stuck, say the words out loud if you need to.
Pretend you have a potential client in front of you and they just asked about that topic.
Try to write as fast as you speak. No editing allowed at this point! Avoid hitting the backspace or delete keys. Stopping to edit will break the flow and can lead to procrastination.
3. Talk to the Cam
Video blogging (I refuse to use the term vlogging!) is my preferred way of blogging. You can post the videos on YouTube, Vimeo and other video sites, plus transcribe the videos and get the benefit of both written & visual marketing channels! Video blogging can increase search engine optimization for your site, as well as appeal to potential clients. They’ll get more of a taste of who you are, your energy & your presence through video. Plus, verbally expressing your information may be easier than trying to write or type it out.
4. Have Someone Else Interview You
Talking to yourself doesn’t work for you? Have a friend or business coach interview you in person or on the phone.
Use a digital recorder or a conference call number to record the conversation. They can guide the conversation and your expertise will naturally flow out. I’ve never met a business person who couldn’t stop talking about their business or industry once I’ve asked them a question (and follow-up questions).
5. Aim for Completion Not Perfection
Blogs aren’t dissertations, books or even articles. Blogs can be short as 100 words (preferably no longer than 400 words) and it’s okay to have a misspelling or imperfect grammar. I REPEAT – it’s okay if it’s not perfect. Set the intention to hit the publish button no matter what. It’s better that there’s an error versus never posting at all. You can always hit publish, and go back and edit the mistake.
Congratulations on your first steps in the blogging world!
If you’d like support, accountability and cheerleading along the way, I suggest joining a blogging challenge to get you started, or our Community Connection Club for support!