Fine Floorz on Pinterest

4 Steps to Leveraging Pinterest for Your Business

Posted on Posted in Pinterest, Social Media Strategy
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This post was previously published on the Fortune Marketing Company blog.   At first glance, Pinterest can befuddle. To the new user it appears to be nothing but a screen of random photos. The experienced, however, see it as an elegantly designed photo-sharing site optimized for planning and inspiration. Pinterest is a powerful social media […]

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Happy Birthday Twitter

Twitter Celebrates Its 8th Birthday with #FirstTweet

Posted on Posted in Content Strategy, Twitter
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Twitter is celebrating its 8th birthday with a new site where you can discover the very first thing you tweeted. You can also search other accounts to find their first tweets. My #FirstTweet is probably what everyone thinks the first time! Twitter’s campaign is a great example of involving your online audience in your company’s […]

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Constant Contact Solution Provider

Constant Contact Adds Unlimited Autoresponders

Posted on 2 CommentsPosted in Content Strategy
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One of the features I didn’t like in Constant Contact, besides a temperamental WYSIWYG, was that you were limited to only one autoresponder series. That limits the ability to automate your email lead nurturing, as well as decreases the effectiveness of segmenting your list. Both of which are important to a strategic online marketing campaign. […]

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Compel, Don't Repel on Social Media

[Infographic] Compel, Don’t Repel Potential Clients on Social Media

Posted on 2 CommentsPosted in Facebook
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Social media can be a little scary for small businesses to implement. It’s the only type of advertising that talks back to you! What’s great about social media is that it can be leveraged to showcase what makes your business unique — you and your staff. Take advantage of social media’s ease of entry and […]

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How Restaurants Use Social Media

[Infographic] 10 Ways Restaurants are Using Social Media

Posted on Posted in Marketing Plan, Social Media Strategy
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“Should we be on social media?” is no longer a relevant question. The question small businesses should be asking is, “How can we best leverage social media to get the most results?” The same is true for restaurants. Here are 10 ways you can leverage social media for business and which sites are best for […]

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Social Media Leadership Forum

Gail Nott, Keynote Speaker for Social Media Leadership Forum 2014

Posted on 1 CommentPosted in Nott Ltd News, Social Media Strategy
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Ready to grow your business in 2014? Serious about incorporating social media as part of your marketing plan? Want to hear from successful entrepreneurs and business owners about strategies that have worked best to expand their influence and increase revenue? Join us! Tuesday, January 28th 5:30-9:30pm Laptop Lounge, Walnut Creek, CA You’ve got goals and you’re […]

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[Infographic] The Social Media Images Cheat Sheet

Posted on Posted in Facebook, Pinterest
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Updated 6/12/14 Here’s a great reference sheet for sizing all of your images on the major social media sites. Need to design a new Facebook cover photo? Want a custom Twitter background? Pass along this reference to your graphic designer and bookmark it for future reference.   Social Media Dimensions Quick Reference Facebook Dimensions Facebook […]

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Increase Your Facebook Likes with Great Content

Posted on Posted in Facebook
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Here are a few different content strategies you can use to increase engagement and sharing on your Facebook Page. Upload a video. Videos that are funny, shocking or highly information get shared much more often than text. Tag yourself and any other people or businesses involved in the video so that more people see your […]

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EdgeRank Algorithm

[Infographic] What is Facebook EdgeRank?

Posted on Posted in Facebook
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EdgeRank is the algorithm Facebook uses to calculate which posts appear on a user’s News Feed. EdgeRank is made up of three factors: Affinity Weight and Time Decay Affinity Affinity measures the relationship between a user and the person (or Page) who made the post. The more the user interacts with the person or Page, […]

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Social Media Routine Infographic

[Infographic] Daily & Weekly Social Media Routines

Posted on Posted in Social Media Maintenance
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Below is a sample daily and weekly routine to manage your social media. When designing your own social media schedule, first determine how much time you can budget in your day and week on a consistent basis. If you’re not sure, start small. You can actually manage social media in 10 minutes a day… if […]

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