Email Autoresponder Mistakes

Avoid These Top 5 Email Autoresponder Mistakes

Posted on Posted in Email Marketing
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You see it all of the time and maybe you created one too — an opt-in free ebook, inviting people to a webinar, and then providing an offer to your services or products. You put in all of that hard work of writing content, creating slides, hiring designers and editors, and maybe even investing in […]

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Where Are All of the Asian-American Business Authors?

Posted on Posted in Mindset
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I’m working on a secret project (you’ll see it soon!) and I’ve started researching business books written by Asian American authors. Similar to representation in media, I am also inspired by seeing other Asian Americans business leaders.   BUT WHERE ARE THEY?   If you Google “Asian American business others,” you’ll get lists of fiction […]

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My Personal Business Mission

Do You Accept This Mission?

Posted on Posted in Mindset
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I am going to die. I was sitting on a bench on a warm fall afternoon with Anna Scott. My goal was to learn more about what she was doing and how we could help each other. After I asked her who her ideal client was, she asked me the same question. I said, “Someone […]

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How I Scaled My Small Business

How I Scaled My Business to 6-Figures+ in 6 Steps

Posted on Posted in Goals
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This past year, I’ve been focusing on scaling my business. I was tired of constantly making just below $100k each year, and I decided that 2015 was the year that I would finally break through my money ceiling. Here’s how I did it: 1. Changed My Mindset My first step was getting over my own limiting […]

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42 Stats on Online Marketing for Local Businesses [Infographic]

Posted on Posted in Social Media Strategy
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By 2015, it is estimated that 30% of all internet searches will be done by people who are looking for something locally. That is to say, consumers in your area are looking for your local business or its products/services. Your potential customers are using their smartphones or their computers/tablets to research, find, and purchase local […]

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Ideas for Reusing Your Blog Posts

7 Ways to Get the Most of Your Marketing Content and Establish Yourself as an Industry Expert

Posted on Posted in Content Strategy
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Creating content is often the most difficult part of online marketing. We know our business and we know what we want to say… yet taking the time to put it down on “paper” without getting stuck on editing and self-criticism can be challenging. Once you have gone through all the hard work of writing a […]

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Should You Hire a Social Media Consultant or an Assistant for Your Small Business?

Posted on Posted in Outsourcing Social Media
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What do you do when you are so busy that you have no time to maintain an effective social media campaign for your business? First: Take a look at the health of your business today. Can your business handle more clients? How is your sales pipeline? Do you have a backlog of people to follow […]

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Social Media ROI

How to Calculate Social Media ROI for Small Businesses

Posted on Posted in Social Media Strategy
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“Does social media really work? What’s the ROI?” Those are the most frequently asked questions I get. Smart business owners understand that social media isn’t actually free. Even when they are not active on it, they understand that to use social media effectively, it takes time and know-how… and they are often busy enough. Investing […]

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One Percent Shift in Marketing

The 1% Shift in Your Social Media Marketing

Posted on Posted in Social Media Strategy
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In James Clear’s article, This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened, he describes the “Aggregation of Marginal Gains”.   It’s so easy to overestimate the importance of one defining moment and underestimate the value of making better decisions on a daily basis… …improving by just 1 percent isn’t notable (and […]

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Social Media Clickthroughs

Use Psychology to Get More Clicks in Your Social Media

Posted on Posted in Social Media Strategy
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One of my goals with social media is to drive traffic to my client’s web site. In order to do this, the social media post must be enticing enough to compel a prospect to leave the social media site they’re on now and click through to read the rest of the post. I found this […]

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